Station Profile

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Format & Call Letters

Southern Gospel Music - WJBZ-FM

Format Description

Praise 96.3 is the best in Southern Gospel Music.Founded in Knoxville in March 1991 with 6000 watts of power; since that time, we have become the #1 Southern Gospel Radio Station in the country!

We’re proud to serve the East Tennessee Area with music that is both uplifting and inspirational.

Since it’s origin Praise 96.3 has brought to Knoxville a fine new tradition and a commitment to excellence. That commitment is evidenced by numerous awards from both industry and public organizations:

Awards and Accomplishments

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2017, 2016, 2003, 2002, 2001 and 1998 Praise 96.3 is named the Southern Gospel Station of the Year by the Southern Gospel Music Association, the industry authority. 

Praise 96.3 received the Southern Gospel Music Guild’s “Hearts-a-Flame Station of the Year” award. This is the first ever award of its kind, given by the SGMG.

Praise 96.3 on-air personalities have been nominated for the Singing News Fan Awards “DJ of the Year” 11 times!

Praise 96.3 has been nominated Singing News Fan Awards Southern Gospel Station of the Year 7 times!

Southern Gospel Music has been the focus of Praise 96.3 since day one. 

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Why WJBZ Praise 96.3? Awards are important, but adding to your “bottom line” is what is important to you. Praise 96.3 will do this by offering radio’s most “loyal audience”. NO OTHER radio format can offer this unique aspect which is found in Southern Gospel Music Radio!

Why so loyal? Because Southern Gospel Radio is a very personal issue to our listeners. When the music has “personal meaning”, it becomes more than just music it becomes a part of their lives. Our listeners understand that the music and message the love is made possible by advertisers just like you! Praise 96.3 is the only FM broadcaster of Southern Gospel music in Knoxville. This means we offer an unduplicated, unique audience that is loyal and motivated to support our advertisers.

Who are our listeners? Our studies reveal that primary listeners of Praise 96.3 are 35-64 years old, and are approximately 65% women. This is an excellent audience to target, as women are the primary decision-makers in the household.

family 9Christian Gospel Radio is very popular in the US. There are over 1600 Christian Gospel broadcasting organizations in the U.S. With a focus on ministry and teaching programs, Praise 96.3 provides a loyal, responsive audience.

Market your business to loyal responsive listeners each week with Praise 96.3.

Praise 96.3 is committed to serving our listeners with family-friendly local programming that encourages, informs, entertains and inspires a greater faith.

Market your business to affluent customers each week with Praise 96.3.


Demographic Profile

Praise 96.3 targets listeners in their prime spending years.

Age Profile: Praise 96.3 targets the affluent adults 25 to 64 years of age. Christian/Gospel Radio listeners in America approximately 60% are 40+ and 40% are 18-39 years of age.

family 17Gender Profile: Approximately 60% of Christian/Gospel radio listeners are female and 40% are male.

Income: Approximately 25% have incomes of $100,000 or more, 38% have incomes of $50,000 to $100,000 and 37% have incomes under $50,000.

Marital Status: Approximately 80% of Christian Gospel Radio listeners are married or engaged.

Occupation Profile: Praise 96.3 targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical. Over 60% are working employed full time or part-time.

Education Profile: Praise 96.3's format attracts listeners that are well educated. Most of them have attended college. 

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Activities: Praise 96.3 attracts listeners who actively participate in exercise and fitness, biking, golfing, gardening, and hiking. Praise 96.3 listeners enjoy going out to music concerts, sporting events, and restaurants.

Investments: Praise 96.3 targets listeners who have high incomes, are homeowners and invest in mutual funds, stocks/bonds, retirement programs, and investment real estate.

Praise 96.3 listeners are a demographically appealing group that includes high-income earners and is a very effective way to reach new customers.

Market Your business to thousands of potential customers each week with Praise 96.3.

Consumer Spending Profile

Praise 96.3 's format attracts consumers that spent heavily in the following categories in the past year.

Many of Praise 96.3 listeners:

couple 18- Purchased books in the past year.
- Purchased garden supplies in the past year.
- Purchased flowers as a gift in the past year.
- Purchased men's clothing in the past year.
- Purchased men's shoes in the past year.
- Purchased women's clothing in the past year.
- Purchased fine jewelry in the past year.
- Purchased children's clothing in the past year.
- Purchased small appliances in the past year.
- Purchased a vehicle in the past two years.

Praise 96.3 targets listeners with retail purchasing power.

computer 1Praise 96.3 Listeners:

- Purchased a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, and HDTV's.  
-  Were big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skin care products.
-  Enjoyed  going out to fine restaurants often every month.

Praise 96.3  listeners are in their prime income and spending years.

Praise 96.3 Listeners Have Spending Power!

Praise 96.3 targets homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Praise 96.3  listeners spend heavily in these areas.

construction 26- Interior painting/wallpaper
- Landscaping or yard improvements
- Lumber
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

 Target a large affluent Christan audience with Praise 96.3.

Get More Customers With Praise 96.3

Find out how Praise 96.3 can help you reach our large and loyal audience.

We have an in-house Creative team who will work with you to produce an effective message. Their expertise means success for your business.Whether your business is local or national, you will find our rates attractive and our listening audience dedicated to businesses that advertise on Praise 96.3.

radio 42We offer great rates for 30 and 60 Second commercials based on frequency and day-parts. We can develop a custom advertising package to help you maximize exposure. 

We offer programming rates for 15 minutes, 30 minutes and hour-long programming. 

We also offer Corporate Underwriting and Sponsorship. This is an opportunity to market your business at a tremendous savings over our regular commercial rates.

Support Christian programming and let our listeners know about your presents as a Christian business. 

We offer Partner Plans are available for churches and ministries to promote their local services and programs with very affordable marketing solutions.

Praise 96.3 has a responsive loyal audience with high disposable income.

Here's Why Praise 96.3 Targets Women

woman 6580% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

Praise 96.3's format allows advertisers to reach a large consumer group that can’t be reached with any other station.

Praise 96.3 Coverage Map

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